Poems, Sermons and Writings

In the past 50 years it has become fashionable to have a mission statement for one’s organisation or business - I am old enough to remember a time when no one talked about mission statements. I looked up a few mission statements - I wonder if you can guess where they come from? “To inspire moments of optimism and happiness... To create value and make a difference.” (Coco cola) “Our mission is to make delicious feel-good moments easy for everyone.” (McDonalds) “Our mission is to empower every person and every organisation on the planet to achieve more.” (Microsoft) : “to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.” (apple) “to organise the world's information and make it universally accessible and useful” (google) “Our purpose is Helping New Zealand Business win, because when business wins, we all win.” (advertising agency) - “to provide the most